Summer was fast approaching in Seattle. In Seattle, summer means sun for the first time in several months and that means everyone heads to the water to soak up some rays. Late one evening the founder Stefan Cordova was talking with a few of his friends. One friend said, “Man! Summer if coming up fast, I wish I had a friend with a boat!”. Stefan thought for a second back to previous conversations he had with a few other friends. Two other times he recalled hearing someone say, “I wish I had a friend with a boat”, “I wish I had a friend with a boat”. It was that eureka moment when Stefan thought, yes! This is what the world has been waiting for, a boat sharing company! Thus the idea of “Boaties” came to life!
Well during the time when Boaties came to life, Stefan and his wife were house sitting for the summer for a friends’ parents. It was the first time taking care of an entire house on their own (Ex. Mowing the lawn, trimming the bushes, etc…). Well the neighborhood they moved into had a very cool little co-op within the cul-de-sac. Everything was shared amongst the neighbors. It was a common sight to see someone driving the riding lawn mower down the street from one house to the next. This was Stefan’s first glimpse into how a well-functioning sharing economy should work.
Well seeing this well-functioning sharing economy started to get the gears turning that maybe there was more than just Boaties. After doing a little digging and a few more conversations, he realized, wait, I’ve heard that saying before. On Facebook, “Does anyone have a friend with a truck?”, “Does anyone have a friend with a digital camera”, over at his mom’s house, “I wish I had a friend with a lawnmower” and then finally over at his friends’ house, “Why isn’t there a peer to peer rental platform out there? A place to rent anything? A place to borrow anything? The AirBnB for everything?”. It was at that moment that “Boaties” pivoted to bigger and grander ambitions, now come in the picture, “Friend with a…”.